Salt of the Earth Launches New and Improved Formula

Salt of the Earth Launches New and Improved Formula

Salt of the Earth’s award-winning roll-on deodorant is now available in a new and improved formula, with improved fragrance performance, quicker drying time and enhanced moisture levels.

In addition, the new and improved roll-on is available in two new fragrances, Sweet Strawberry and Neroli & Orange Blossom.

The collection is designed to meet the needs of both men and women and new packs have been created which makes the product even easier to use. The simple unscrew roller pack and special refill bottle makes refilling easier and reduces the chance of spillage, with up to seven refills from one 525ml bottle. The new design also features a larger roller ball for better application.

This is the first time a major brand has launched a fully refillable roll-on deodorant. The brand says it hopes that it will help to reduce plastic consumption; using the refillable roll-on means you use 65 per cent less plastic compared to a disposable roll-in.

Salt of the Earth already offer refillable spray deodorants and stick deodorants.

All ingredients are certified COSMOS Natural, meaning they have been made with 100% ingredients of natural origin. It is also approved by the Vegan Society and Leaping Bunny, making it suitable for vegans, and no animal testing has taken place during its development or production.

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